projects:Project Details

Story mapping to talk about Marine Spatial Planning

Challenge

MSPglobal is a joint initiative by UNESCO’s Intergovernmental Oceanographic Commission (IOC-UNESCO) and the European Commission’s Directorate-General for Maritime Affairs and Fisheries (DG MARE) to develop new international guidelines on Maritime Spatial Planning (MSP). Despite the growing adoption of MSP worldwide, numerous regions, countries, or municipalities are still in need of support to either adopt it or fully implement it. The MSPglobal project aimed to exchange practical policy solutions and provide recommendations for MSP. Two pilot cases were implemented in the framework of the project to create a repository of data, knowledge, policy and decision-making tools to strengthen national authorities’ data management capacities in the Western Mediterranean and the Southeast Pacific. In this project we were in charge of developing multilingual web-based multimedia products, including story maps and storytelling products, to be integrated as part of the MSPglobal Initiative website

The main challenge lay in the efficient dissemination and communication of the concepts, benefits, and processes related to Maritime/Marine Spatial Planning (MSP) to a wide variety of stakeholders, which include policymakers, environmental organizations, and the general public. Translating these complex, technical ideas and data into an understandable and engaging format for a broader audience was a substantial obstacle. This was especially true considering the multilingual and multicultural nature of the stakeholders.

Solution

Randbee developed an innovative solution to address this challenge by creating an interactive and multilingual storytelling web tool. This tool, which was designed in four languages (Arabic, French, Spanish, and English), was backed by thorough data collection and analysis. It was capable of presenting technical reports in an engaging and easy-to-understand format, which was crucial in making the MSP processes accessible to a broader audience. The tool's data visualization feature helped illustrate complex data and concepts visually, making them more digestible for the audience. Randbee not only wrote the content and key messages but also developed both the frontend and backend of the web tool. This storytelling tool was presented to project stakeholders in an international webinar, with more than 200 participants, highlighting its effectiveness in increasing the visibility and understanding of MSP. The tool also serves as a platform for continuous feedback, dialogue, and interaction among stakeholders, thereby fostering greater collaboration in marine spatial planning.

Client

  • Intergovernmental Oceanographic Commission (IOC-UNESCO)

Category

Data Visualization, Storytelling